Sustainable Fashion

“Sustainable fashion” is perhaps the ultimate oxymoron. Fashion is, by its very definition, desirable for a fleeting moment, something that has its few minutes in the spotlight before being relegated to the scrapheap. How can it ever hope to score points on the sustainability scale? And what is sustainability anyway? These days the word seems to have taken on the nuance of “pertaining to the environment” but in actual fact, the social and economical aspects are equally important for sustainability. 100% sustainable fashion (especially on a mass scale) remains somewhat elusive, but it’s heartening to know there are people and companies out there taking steps towards it.


Our thirst for fast fashion is dramatically impacting the environment and the lives of thousands of workers in a negative way. Our aim is to raise awareness of this zeitgeist issue and champion brands and people working to make the fashion industry a more ethical place.

Wikipedia - 


"Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility."


Healthier Fashion 


Synthetics fabrics require chemicals in their manufacturing processes, which can cause a variety of health problems. Fabric may not be the first thing that comes to mind when you think about living a healthier lifestyle, but it definitely should be considered. Even many "health nuts" don't realize that synthetic fabrics are teeming with chemicals and dyes that cannot be washed out, making them a potential health hazard.


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New Era launches cap

made from recyclables

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