During this NBA Playoff season, I’m searching for any and every approach to sustainability amongst the teams, uniforms, and official merchandise.
New Era Cap Co. Inc. has reported the introduction of its first historically speaking official National Basketball Association (NBA) cap made from plastic containers, featuring the Portland Trail Blazers, thanks to the use of Repreve recycled fibre. The new, eco-conscious New Era cap was exclusively launched with the Trail Blazers team for NBA Green Week.
Each cap is locally sourced and made of at least 4 recycled bottles. Unifi, Inc. located in North Carolina, is a textile manufacturer that makes Repreve, which happens to be a fiber made from recycled bottles, used in the caps. It is also used by many other sports and entertainment companies looking to make a difference
“The synergy between Repreve and New Era Cap represents one of incredible quality and performance, along with a commitment to eco-friendliness. Not only does New Era Cap value environmental consciousness, but consumers are also increasingly looking for products with a transparent sustainability story. Through its U Trust program, Unifi helps us deliver a trustworthy, environmentally responsible cap,” said Mark Maidment, vice president, creative for New Era Cap.
“The Trail Blazers’ commitment to sustainability is long-standing, and places us among the leaders in all of professional sports, with initiatives ranging from food recovery and energy efficiency to composting and balancing our water use. Key to that success is committed partners in all of our initiatives who support our focus on impacting kids and families where they live, learn and play. We are thrilled to join with New Era Cap and Unifi in this cool and authentic partnership,” said Christa Stout, Trail Blazers vice president of social responsibility.
The new eco-conscious cap represents the company’s classic snapback style with crown, and a structured front panel, with a dash of environmental responsibility, since it’s made with Repreve fibers. Show off your different styles wit this green cap.