Category: Sustainable Digital

Feel, Ethical Shopping App – Good On You


Good On You was founded by a group of people who are passionate about making it easier for consumers to act on their values.


Each week we work to rate new brands through our three key categories: people, the planet and animals. Our brand ratings are based on robust principles and independent data sources. Read more about how we rate brands. And on the Good Edit we publish 2-3 new articles with useful information for the conscious fashion shopper.


Our small staff team is supported by hundreds of volunteers who research ratings, write blog posts, assist with marketing and coding and much more. Our volunteers come from many different countries and all walks of life – from students to lawyers, journalists, human rights advocates and environmental experts. If you want to join them, see how you can get involved.


We began by talking to lots of people about how they shop and what was missing. They told us it is too hard to find our which brands are doing better on the issues the care about. In 2014 we launched the first version of the Good On You brand rating system – bringing together the work of many other organizations that were looking at part of the picture. It soon became clear that while our rating tool was useful, people wanted the information with them while they were shopping. So we decided to build the Good On You app.


We ran a successful crowdfunding campaign in July 2015 and in November 2015, launched the Good On You app in Australia. In our first week, we had over 10,000 downloads and more media than we could keep up with. It was clear; this is a product that people have been waiting for!


In August 2016 the App was launched successfully in New Zealand. We’re planning to launch in the US and Canada in early 2017.


The app has ratings for almost 1,000 fashion and accessory brands in Australia. Plus it helps you find new brands that match your values and send a message to brands urging them to do better or congratulating them.


Their purpose


“We want to create a world where consumers’ choices drive businesses to be sustainable and fair. We know there are millions of consumers around the world who share our goal.


We want make it easy for anyone, anywhere, to shop to their values.


We want to help you find out how brands rate on the issues you care about, and discover new ethical brands that do better, so you can feel good and make a difference when you shop.


We’re starting with fashion–clothing, footwear and accessories–with other product categories to come in the future.”



Visit their website:

See their crowdfunding initiatives:


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