Category: Fashion

Victoria Beckham Champions Sustainable Fashion At London Fashion Week Green Carpet Challenge Party

Victoria Beckham made her first London Fashion Week appearance of the season at a party to champion sustainable fashion.

 

Beckham attended the Green Carpet Challenge BAFTA Night To Remember event on Sunday 18 September.

 

The event was hosted by Livia Firth, as part of her Green Carpet Challenge campaign.

 

LONDON, ENGLAND – SEPTEMBER 18: Laura Jackson attends the Green Carpet Challenge 2016 BAFTA Night to Remember on September 18, 2016 in London, England. (Photo by David M. Benett/Getty Images for Eco-Age)

 

“This event brings together a brilliant group of leaders with sustainable values from the creative industries,” she said. “I hope it will inspire, delight and continue to show that sustainability is the most magical and show-stopping story in fashion”.

 

During the evening Firth unveiled an exhibition of vintage couture gowns unearthed by William Vintage founder William Banks-Blaney, The gowns, including pieces by Hubert de Givenchy, John Galliano and Alexander McQueen, were shown on the world’s first biodegradable mannequins.

 

LONDON, ENGLAND – SEPTEMBER 18: Amanda Berry attends the Green Carpet Challenge 2016 BAFTA Night to Remember on September 18, 2016 in London, England. (Photo by David M. Benett/Getty Images for Eco-Age)

 

Firth explained that the solution to our fast fashion problem is “very simple”. “Buy less and get more ‘fashion mileage’ out of each piece,” she wrote. “Buy heritage pieces that will last. Become an active citizen through your wardrobe.

 

“This is why I love fashion. It truly empowers you. But only when it allows you to carry beautiful stories woven into stunning clothes.”

 

Read More:  HP