Category: Ambassador

Emma Watson Stars In Sustainable Fashion Photoshoot For Elle UK


Emma Watson has been named Elle UK’s ‘Woman of the Year’ due to her “powerful campaigning for gender equality” and we’d like to take this moment to also celebrate her work promoting sustainable fashion.


Watson will be presented with the award at The ELLE Style Awards on 13 February and to celebrate the honor she stars in the March issue’s main fashion story, dressed solely in sustainably-made items.



The shoot, created with Livia Firth’s ethical dressing ideas consultancy, Eco-Age, aimed to showcase brands that are reducing the impact they have on people and the planet, including vintage clothing.


NEW YORK, NY – MAY 02: Actress Emma Watson attends the “Manus x Machina: Fashion In An Age Of Technology” Costume Institute Gala at Metropolitan Museum of Art on May 2, 2016 in New York City. (Photo by John Shearer/Getty Images)


Watson previously took part in Eco-Age’s Green Carpet Challenge at the 2016 Met Gala, wearing a Calvin Klein Collection gown made from Newlife fabric, a yarn engineered from used plastic bottles sourced, processed and spun in Italy, with zippers made from recycled plastic.


Read More: Elle UK

Natalia Vodianova Wears H&M Dress Made From Waste Washed Up On A Beach

Natalia Vodianova is no stranger to beautiful gowns made from luxurious fabrics that sweep over her body, but her latest ethereal dress was made from something a little unusual – waste washed up on a beach.


Vodianova donned the £149.99 powder pink plissé pleat gown made from BIONIC – recycled polyester crafted out of plastic recovered from shorelines – in her role as the new face of H&M Conscious Exclusive 2017 collection.


“It’s amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion,” the model said.



”Plastic pollution is a global issue with millions of tones annually ending up in in waterways and oceans,” explains Vodianova in a video spot for the collection titled ‘The Journey of a Dress’.


“For the ever-evolving nature of fashion a circular system could resolve this problem.


“Through recycling, waste could be reborn as something beautiful. Just imagine a world where a dress could have a positive impact on our planet.”


The dress is part of a full H&M Conscious Exclusives collection made from environmentally friendly sustainable materials, which launches on 20 April 2017 and includes womenswear, menswear, kidswear and the first ever Conscious Exclusive fragrance made from organic oils. 



Pernilla Wohlfahrt, H&M’s head of design and creative director, explained that the team really took their designs to the next level for this collection.


“For the design team at H&M, this year’s Conscious Exclusive is a chance to dream and create pieces that are both quirky and beautiful.


“It’s great to be able to show just what is possible with sustainable materials like we have done with the delicate plissé dress made of BIONIC.”


Victoria Beckham Champions Sustainable Fashion At London Fashion Week Green Carpet Challenge Party

Victoria Beckham made her first London Fashion Week appearance of the season at a party to champion sustainable fashion.


Beckham attended the Green Carpet Challenge BAFTA Night To Remember event on Sunday 18 September.


The event was hosted by Livia Firth, as part of her Green Carpet Challenge campaign.


LONDON, ENGLAND – SEPTEMBER 18: Laura Jackson attends the Green Carpet Challenge 2016 BAFTA Night to Remember on September 18, 2016 in London, England. (Photo by David M. Benett/Getty Images for Eco-Age)


“This event brings together a brilliant group of leaders with sustainable values from the creative industries,” she said. “I hope it will inspire, delight and continue to show that sustainability is the most magical and show-stopping story in fashion”.


During the evening Firth unveiled an exhibition of vintage couture gowns unearthed by William Vintage founder William Banks-Blaney, The gowns, including pieces by Hubert de Givenchy, John Galliano and Alexander McQueen, were shown on the world’s first biodegradable mannequins.


LONDON, ENGLAND – SEPTEMBER 18: Amanda Berry attends the Green Carpet Challenge 2016 BAFTA Night to Remember on September 18, 2016 in London, England. (Photo by David M. Benett/Getty Images for Eco-Age)


Firth explained that the solution to our fast fashion problem is “very simple”. “Buy less and get more ‘fashion mileage’ out of each piece,” she wrote. “Buy heritage pieces that will last. Become an active citizen through your wardrobe.


“This is why I love fashion. It truly empowers you. But only when it allows you to carry beautiful stories woven into stunning clothes.”


Read More:  HP